Post : Vocational Instructor Marketing and Salesmanship
Department : Vocational Higher Secondary Education
Category Code : 93/17
Qualification : BBM, BBA or PG Diploma in Marketing; Vocational Higher Secondary Course in any Commerce Group
Question Paper Code : 55/18
Date of Test : 30-04-2018
- Consumer Protection Act IS passed in the year
- 1981
- 1980
- 1976
- 1986
- A social force designed to protect consumer interest in the marketplace by organizing
consumer presence on business is called
- consumer protection
- consumerism
- consumer behaviour
- consumer action
- Which among the following is not a sales promotion action?
- free offer
- price off
- advertisement
- samples
- Advertisement is also called
- impersonal salesmanship
- value addition
- directive action
- none of these
- Which concept believes that by making superior products and improve their quality, they will be able to attract customers?
- customer concept
- market concept
- product concept
- marketing concept
- A set of actual and potential buyers of a product service or idea is called
- Niche market
- Target market
- Segmented market
- Augmented market
- The gathering, recording and analyzing of market data to identify the present and potential customers and their motives and buying habits is called
- Marketing Research
- Market Research
- Market Study
- Market Analysis
- _________ causes a particular customer to buy product or services from a particular manufacturer.
- Product motive
- Customer motive
- Patronage motive
- Primary motive
- The feeling of a person living in Calcutta that he is different from a person living in Bangalore is an example of _________ factor affecting consumer behavior.
- Cultural Factors
- Social Factors
- Personal Factor
- Psychological factor
- AIDA means
- Attention, Interest, Desire, Action
- Attention, Involvement, Desire, Action
- Action, Involvement, Desire, Affiliation
- Attention, Interest, Decision, Action
- __________ is the process of dividing the potential market into distinct submarkets of consumers with common need and characteristics.
- Market Division
- Market Research
- Market Analysis
- Market Segmentation
- Horizontal Marketing system is also known as
- Three Level Channel
- Symbiotic Marketing
- Hybrid Channel
- Contract Vertical Channel
- Multichannel marketing systems are also called
- Administered vertical
- Corporate vertical
- Hybrid channel
- Horizontal marketing
- Bata Shoe Company is following __________ distribution system.
- Contractual vertical
- Administered vertical
- Multi channel
- Corporate vertical
- The word retailer is derived from a French word retailer which means
- To cut out
- To collect again
- To divide again
- To cut again
- Coca-Cola is considering the entire Asia as its market with submarket as South Asia, Middle East etc. is an example of ___________ segmentation.
- Geographic
- Demographic
- Socioeconomic
- Psychographic
- Consumers who show no loyalty to any brand are called
- Softcore loyals
- Switchers
- Shifting loyals
- None of these
- When the needs of the small customers are addressed on a local basis, it is called
- Product variety marketing
- Target marketing
- Micromarketing
- Mass marketing
- Johnson and Johnson’s strategy for infant marketing is an example for ________ marketing.
- Individual
- Personalised
- Target
- Concentrated
- _________ is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.
- Positioning
- Segmentation
- Branding
- Specialisation
- A company’s offer has to be distinct from those of its competitors and should fulfil the requirements of the consumer. The strategy for this requirement is
- Product positioning
- Target marketing
- Product differentiation
- Market specialization
- _____________ increases the likelihood that a specific response will occur in the future as the result of particular cues or stimuli.
- Reinforcement
- Direction
- Leadership
- Perception
- _____________ research gives valuable insight, generate ideas and hypothesis rather than measuring or testing them.
- Exploratory Research
- Descriptive Research
- Casual Research
- Predictive Research
- Buyers who constantly demanding extra discounts are called
- Advertising buyers
- Best deal buyers
- Nuts and bolts
- Chisellers
- Organised efforts of consumers seeking redress, restitution and remedy for dissatisfaction they have accumulated in the acquisition of their standard of living is called
- Consumer movement
- Consumer education
- Consumerism
- Consumer court
- In marketing concept __________ is core of all the activity.
- Seller
- Buyer
- Intermediaries
- Market
- An appeal against the order of the District Consumer Forum can be sent to the State Commissioner within ________ days.
- 60
- 90
- 30
- 15
- _________ is concerned with defining the type, volume and timing of the product, a company offers for sale.
- Product design
- Product policy
- Product attributes
- Product features
- The most fundamental level of a product is called
- Basic Product
- Core Product
- Augmented Product
- Potential Product
- Product Mix also called
- Product Range
- Product Line
- Product Assortment
- Product Depth
- Low introductory price is charged in ___________ pricing.
- Market Leader
- Skimming
- Cost plus
- Penetration
- Godrej is using ______ type of branding.
- Company brand
- Combination brand
- Family brand
- Individual brand
- Which is the lowest level need as given by A. H. Maslow?
- Self-actualization
- Safety and security
- Physiological needs
- Esteem needs
- Quick fix is an example for _________ brand name.
- Suggestive brand
- Descriptive brand
- Arbitrary brand
- Coined brand
- The awareness of the brand, its high reputation for perceived quality and its personality associations etc. can be together called as
- Brand image
- Brand equity
- Brand position
- Brand name
- ________ is said to occur when a customer makes the choice of purchasing one brand from among a set of alternative, consistently over a period of time.
- Brand quality
- Brand position
- Brand image
- Brand loyalty
- Adding new value attributes to the existing products to enhance or widen its overall appeal is called
- Brand rejuvenation
- Brand expansion
- Product improvement
- Brand improvement
- A registered brand name is called
- Brand label
- Label
- Grade label
- Trademark
- An activity which is concerned with protection, economy, convenience and promotional consideration is called
- Packing
- Packaging
- Labelling
- Grading
- Spending a lot of money on advertisement and consumer promotion to build up consumer demand is called
- Pull strategies
- Push strategy
- Informative promotion
- None of these
- The advertisement model that explains the stage through which the prospective customer has to move is called
- AIDA model
- DAGMAR model
- Five stage model
- Consumer path model
- Which among the following is not a value expected by the customer?
- Functional value
- Conditional value
- Epistemic value
- Desired value
- ___________ is a chain of activities by which a firm can bring materials create a good or service, market it and provide service after a sale is made.
- Custom chain
- Demand chain
- Product chain
- Value chain
- When an organization is able to provide a degree of service that is above the desired value level, this will results in
- Customer loyalty
- Customer value
- Customer delight
- Customer satisfaction
- CRM stands for
- Customer Retention Market
- Customer Relationship Management
- Customer Relation Methods
- Consumer Related Methods
- In the BCG matrix, high market share and low growth rate is represented by
- Cash cows
- Question marks
- Dogs
- Stars
- A preference pattern in which customer preference are scattered throughout the market, indicating that consumer vary in their preference is called
- Clustered preference
- Homogenous preference
- Market preference
- Defused preference
- When the consumer and industrial products are sold outside a manufacturer’s authorized distribution channel, it is called
- Green marketing
- Grey market
- De-marketing
- Meta marketing
- Life insurance products are example of
- Unsought goods
- Speciality goods
- Convenient goods
- Shopping goods
- A product has different layers, and the innermost layer is called
- Augmented product
- Basic products
- Core layer
- Expected product
- Adding a low priced product to the line of a prestigious product in order to increase the demand of the product is called
- Trading down
- Trading up
- Trade boost
- Trade mix
- The method of measuring the perceptions of the consumers about the product in comparison to competing for products through graphical measures is called
- Perceived graph
- Attitude mapping
- Perception graph
- Perceptual mapping
- __________ explain the number of products that a product line has in its overall product mix.
- Product width
- Product mix
- Product depth
- Product map
- Concept screening is usually done with respect to
- New product development
- Promotion policy
- Advertisement screening
- Price fluctuation
- Operand conditioning theory is introduced by
- Edward Tolman
- Ivan Pavlov
- Allport
- B. F. Skinner
- _________ is a process by which an individual interpret their sensory impressions in order to give meaning to their environment.
- Attitude
- Perception
- Aptitude
- Learning
- The interactionist view on conflict is
- Neutral
- Discouraging
- Encouraging
- None of these
- _________ represent the desirable end states of existence and the goals an individual would like to achieve during his lifetime.
- Terminal Value
- Instrumental Value
- Internal Value
- External Value
- The process of attributing proportion of items of cost amongst cost centre is called
- Absorption costing
- Fixed costing
- Sacrificed costing
- Cost apportionment
- An entrepreneur within an already established enterprise is called
- Intrapreneur
- Innovator
- Business entrepreneur
- Corporate entrepreneur
- Most of the entrepreneurs found in India are _________ type of entrepreneurs.
- Innovative
- Imitative
- Fabian
- Drone
- AMT stands for
- Achievement Motivation Technology
- Achievement Motivation Technique
- Achievement Marketing Technique
- Achievement Motivation Training
- A unit which sells not less than 50% of its manufacture to another unit is called
- Government Unit
- Export Unit
- Ancillary Unit
- Private Unit
- The objective of conducting Kakinada experiment is to learn about
- Leadership
- Human relation
- Attitude
- Achievement motivation
- The lease used for financing big tickets is called __________ lease.
- Leveraged Lease
- Operating Lease
- Wet Lease
- Ownership Lease
- Small industries development fund is an initiation of _________ institute.
- IFCI
- IDBI
- SBI
- ICICI
- Expenditure incurred in Connection with R&D is an example of
- Deferred Revenue
- Capital
- Revenue
- Growth Expenditure
- Which of the following is not an essential element of optimum capital structure?
- Minimum Risk
- Minimum Control
- Simplicity
- Flexibility
- Financial forecasting is mainly done to support
- Organising
- Controlling
- Planning
- All of these
- Which is the most important document of a company?
- MOA
- AOA
- Prospectus
- Annual Report
- Prospectus is __________ to the public by the company.
- An offer
- An acceptance
- An invitation
- Letter
- The approach that consider an organization to be in a dynamic relationship with its environment is called
- Contingency approach
- Social approach
- System approach
- Scientific approach
- A collection of duties, tasks and responsibilities, assigned to a single individual is called
- Occupation
- Job
- Grade
- Position
- The systematic and consistent reservation of authority by the top management or the management at the center is called
- Centralisation
- Decentralisation
- Delegation
- Parity
- Division of labour encourages
- Payment
- Centralisation
- Equity
- Specialisation
- The technique of MBO is introduced by
- A. H. Maslow
- Henry Fayol
- Petre F. Drucker
- Elton Mayo
- __________ method is suitable for Railway.
- Unit Costing
- Operating Costing
- Job Costing
- Operation Costing
- The study of unnecessary and inefficient movement in order to eliminate the waste is called
- Job evaluation
- Normal time
- Time study
- Motion study
- Job costing is not used in
- Furniture industry
- Aircraft
- Sugar
- Manufacture of components
- Rent of the building owned by the proprietor is an example of
- Sunk cost
- Imputed cost
- Relevant cost
- Abnormal cost
- By which Constitutional Amendment three new terms – Socialist, Secular and Integrity – have been added to the Preamble of the Indian Constitution?
- 42nd
- 44th
- 73rd
- 86th
- Which became the first Indian State that has implemented Panchayati Raj in the whole State?
- Gujarat
- Uttar Pradesh
- Bihar
- Rajasthan
Question error
- Ramnath Kovind, the President of India is a native of
- Maharashtra
- Uttar Pradesh
- Madhya Pradesh
- Bihar
- Who wrote the book “Planned Economy for India”?
- K.N. Raj
- P.C. Mahalanobis
- M. Vishweshar Iyer
- John Mathai
- Who was the Chief Minister of Kerala during the emergency (1975 – 77)?
- K. Karunakaran
- C. Achuta Menon
- E.K. Nayanar
- C.H. Muhammed Koya
- ‘Uma Keralam’ was written by
- Ulloor S. Parameshwar Iyer
- Vallathol Narayana Menon
- Kumaran Asan
- P. Kunhiraman Nair
- Which of the following work of S.K. Pottekadu won for him the Jnanapith Award?
- Vishakanyaka
- Oru Theruvinte Katha
- Oru Deshathinte Katha
- Kappirikalude Naatil
- In which year K. Ayyappan organized ‘Misra Bhojanam’ at Cherayi?
- 1893
- 1907
- 1915
- 1917
- Who was the first female Judge in an Indian High Court?
- Akkamma Cheriyan
- Anna Chandy
- Fathima Beevi
- Sarojini Naidu
- Who was hailed as ‘Jhansi Rani of Travancore’ by M.K. Gandhi?
- Rani Lakshmi Bhai
- A.V. Kuttimalu Amma
- Anna Chandy
- Akkamma Cheriyan
- ‘Al-Ameen’ the newspaper from Kozhikode was started by
- Mohammed Abdul Rahiman Sahib
- C. Kesavan
- Vakom Abdul Khader Moulavi
- K. Kelappan
- Which of the following Missionary organization had started a girls’ school at Alappuzha
in the first quarter of 19th century?
- Basel Mission
- Serampore Misson
- C.M.S.
- L.M.S.
- ‘Samatwa Samajam’ was founded by
- T.K. Madhavan
- Vagbhatananda
- Makthi Thangal
- Vaikunta Swami
- Who was the leader of ‘Savarna Jatha’ organized in support of Vaikom Satyagraha?
- K.Kelappan
- Mannath Padmanabhan
- T.K. Madhavan
- K. Ayyappan
- The historical novel ‘Kerala Simham’ was written by
- Sardar K.M. Panikkar
- C.V. Raman Pillai
- O. Chandu Menon
- Appan Thampuran
- The Progressive Writers’ Association (Purogamana Sahitya Samiti) was formed in the
year
- 1925
- 1934
- 1937
- 1941
- Who is the Chief Justice of India?
- T.S. Thakur
- J.S. Khehar
- R.M. Lodha
- H.L. Dattu
Question error
- The drama ‘Pattabakki’ was written by
- K. Damodaran
- V.T. Bhattatiripad
- E.V. Krishna Pillai
- N. Krishna Pillai
- Who among the following was known to the world of letters by his pen name ‘Kesari’?
- M.R. Nair
- Moorkoth Kumaran
- E.V. Krishna Pillai
- Vengayil Kunhiraman Nayanar
- ‘Malayala Bhasha Vyakaranam’, the first comprehensive grammatical work in Malayalam was prepared by
- Arnose Patiri
- George Mathen
- Herman Gundert
- Benjamin Baily
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